When your marketing strategy gives voice to the emotional
concerns of your customers, it breaks down barriers.
You’ve bonded.
​
Enjoy twenty years of marketing insights in eleven minutes
From Fortune 500's
to tech startups & nonprofits.
MINDPRINT
I naturally resist changing the way I biopsy the esophagus, unless ignoring WATS3D would seriously compromise my patients’ health
Professional Brochure portrays how the science and studies make a solid case that WATS3D helps prevent esophageal cancer
MINDPRINT
The reality of medicine today is you have to take matters into your own hands and find Doctors on the cutting edge of heathcare
Patient Portal demonstrates to proactive patients that WATS3D is so advanced, it can help prevent esophageal cancer before it even starts.
MINDPRINT
I have heard that GERD and reflux could lead to esophageal cancer so it’s up to me to get educated fast.
Google ads drove home the message of being proactive and drove patients to local gastroenterologists. The allure of growing their practice was also a powerful tool for our sales force to open doors to more GI practices
MINDPRINT
As an investor, cool technology doesn’t impress me. Show me that you're disrupting the future of touchscreens
Video positions Inpris as disrupting the gaming, banking and automobile industries
MARKETING MATERIAL: Opened doors at the Mobile World Congress in Barcelona
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MINDPRINT
I'm intrigued that Snapkeys allows for typing on a smartphone with just four keys. But as a Telco executive I worry that it will be too hard for the average person to learn
We manned Snapkey’s booth with fifth graders who taught the Telco execs. The fears of a steep learning curve were gone
The tech blogs noticed the only booth
with fifth graders at CES and loved it
Celebros suffered from long sales cycles because only geeks understood their e-commerce technology
MINDPRINT
The Website positioned the benefits in simple, clear language which fast-tracked management buy-in
MINDPRINT
Dentists were reluctant to adopt a simple test to prevent oral cancer for fear of alarming their patients
Banners, billboards, social marketing, blogging, and PR PUSHED dentists to test for oral cancer. Web marketing, lunch & learns, trade ads, thought leaders, and tradeshows PULLED Dentists in.
MINDPRINT
My child has complex medical needs, I’m terrified to leave them at a daycare center
Testimonial Video shows PediPec’s loving & trusting atmosphere
Promotional Poster
MINDPRINT
I feel overwhelmed by all the complicated Medical Equipment that my child needs
Rap Video show how the PediStat staff takes care of every last detail
MINDPRINT
When cancer comes back a debilitating kind of despair can set in
This Video gives voice to a nonprofit called Tikvateinu-Our Hope, which extends a helping hand to those who are in exactly this situation
MINDPRINT
During the intifada One Family helped victims of terror but I see no reason to support then now.
This Video rebrands One family and demonstrates how they continue to provide critical emotional recovery to victims of terror
MINDPRINT
I would never support a racist organization that discourages marriage between Arabs and Jews
Video highlights terrorism that uses flowers instead of guns to trap emotionally vulnerable Jewish girls into a nightmare that few can escape from
MINDPRINT
“I’m more ashamed to call a domestic abuse hotline than to put an end to the abuse”
​By validating the conflicting emotions of their tragic dilemma, this ad & post built deep trust and opened the floodgates. It transformed a local social service agency into an international organization helping thousands of women break the bonds of abuse
MINDPRINT
The Israeli government decided to only fund organizations that promote Jewish continuity in America
AD CAMPAIGN rebrands MASA with the critical role of supplying proud, articulate ambassadors for Israel on US college campuses
MINDPRINT
Ideologically, we would love to make Aliyah but we are concerned how our kids will adjust.
AD CAMPAIGN & WEBSITE broke down several emotional barriers to Aliyah - finding the right community, helping families feel at home. It also promoted a strong financial incentive - no Yeshiva tuition
MINDPRINT
As an American Jew, I am deeply pained by the senseless murder of Jews in Israel. I wish I knew the best way to help.
AD CAMPAIGN Raised millions for victims of terror by putting a real face on the victims and the one organization that was on the ground providing emotional and financial assistance.
MINDPRINT
As a member of Congress it angers me when the President authorizes troops in dangerous parts of the world without our consent
Full Page NYTimes Ad dramatized the danger of deploying US soldiers on the Golan Heights in exchange for Israel's withdrawal. Congress was enraged by the plan. Israel and the State Department condemned the ad which turned it into a national news story. All this forced the president to withdraw his proposal. This was our agency's first ad and demonstrated the power of a well crafted MindPrint (and that God runs the world)
Yoni Mozeson
As consumers we instinctually gravitate towards products and services with a USP - Unique Selling Position. Your search for a Marketing partner should be no different. Our USP is embedded in our name. MindPrint (as you may know by now) brings strategic focus to identifying and removing customers’ emotional barriers to the purchase or adoption of your product or service. This site showcases MindPrints that launched techs, biotechs healthcare brands, and nonprofits. These utilized the very same
services that we provide today:
Web and digital marketing, print ads, commercials, videos, marketing materials, PR and trade show booths. As with any company, its USP also
Web and digital marketing, print ads, commercials, videos, marketing materials, PR and trade show booths. As with any company, its USP also
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Ten years on Madison Avenue was the best bootcamp for strategic
thinking in the world. I bring that passion for strategic thinking into
every marketing solution. Including the one where it seems most
woefully absent today - digital marketing. My passion for creativity
and conceptual thinking led to another pursuit made possible when
my wife and I moved to Israel. Video podcasting an ancient, holy text call Midrash - on youtube, spotify, apple, and facebook .
Ma’ayan Kossof-Steinberg
Besides being an artist of great note, Ma’ayan worked at Ogilvy for more than 12 years in a variety of divisions including: Ogilvy Interactive, Ogilvy One and O&M Direct.
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Her combination of style, color and clean designs coupled with technical design expertise, plus strong conceptual strategic thinking make her work stand out with great effectiveness in reaching her client’s desired audience. A recipient of many prestigious industry awards, Ma’ayan has been a Creative Director and Senior Art Director at other major New York agencies and creative boutiques as well as working with non-profit and Fortune 500 clients. She has been responsible for building brands and growing client’s business with cross-channel solutions. Ma’ayan has led creative teams that helped Priceline launch their revolutionary online brand, GlaxoSmithKline launch Verymyst, IBM and American Express expand their small business markets, just to name a few.
Case Study
In the Medical world the rapid growth of WATS3D came from a 360º approach - Trade Shows, Marketing Materials, Digital Marketing, PR, Outdoor, Web, Opinion Leaders etc
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